Haier Group Corporation is a Chinese collective multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong province, China. It designs, develops, manufactures and sells products including air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions.
According to data released by Euromonitor in 2014, the Haier brand had the world’s largest market share in white goods, with 10.2 per cent retail volume market share. This was the sixth consecutive year in which Haier had been the market share leader for major appliances.
Haier Group also consisted of two listed subsidiaries: Qingdao Haier Co., Ltd. (SSE: 600690) and Haier Electronics Group Co., Ltd. (SEHK: 1169). It was announced that Qingdao Haier would also issue “D-share” to trade in China Europe International Exchange of Frankfurt.